Did you know one of every 10 leads turns into a customer? Lead gen is not simply about investing time and money into a process; it’s more about detailed analysis and correct implementation. Here are a few tricks of the trade that will help you get the customers you need, when you need them:
Integrate submission forms at the end of a post
The usual practice so far has been to use CTAs in the body of a template to redirect potential clients to a landing page. A quicker, easier way to get them to fill out a subscription form is by integrating the form directly into, let’s say, a blog post, or at the end of a web page. This way, they don’t have to go through more steps and your conversion rate is likely to increase by a staggering 25%.
Restrict the number of fields that need to be filled-in
Sure, we’d all love to know more about our potential customers; the thing is, information comes at a price. The ideal practice is to start by asking customers for one simple information: their e-mail address. That is all you need to send your offers to them, and it’s highly advisable that you use stimuli such as free whitepapers, eBooks, webinars etc. to get them to offer that precious piece of information. Remember: giving is receiving.
Personalize your CTAs
A small change in CTA appearance or text can generate up to 57% more chances of getting a lead. How is that possible? It’s quite simple: people like messages that seem to be targeted directly at them. Instead of using a generic message, like ”Submit” or “Register”, try aiming your CTA at individuals. Write something along the lines of “Get your free eBook”, “Be a part of our journey”, “Be the one” (who gets to enjoy a sneak peek). The idea is to personalize, every chance you get.